Prospérité milk at SIA 2019
Our Prospérité milk was highlighted on Coop de France stand at last International Agricultural Show. Visitors had the opportunity to taste excellent cocktails made with Prospérité mail and discover our philosophy around this natural product: cows fed without GMO, pasture time, pasture area ... This charter of commitments followed by the breeders of our cooperative makes this product, the first eco-responsible milk of France.
Collaboration with the first digital collar dedicated to animal welfare
Animal well-being: next step
Out to pasture
Prospérité milk originates from our Prospérité Fermière cooperative. As part of the Via Lacta programme and philosophy, 100 farmers from the cooperative are participating in a different way of milking cows that guarantees grass-fed, GMO-free milk.
Three conditions are required to achieve this:
- A minimum of 1,500 m2 of pasture for each cow, available for at least 170 days per year.
- A guaranteed GMO-free diet encouraging the farmer to favour the local production of rapeseed.
- Farming with straw in the winter.
The nutritional value of milk, local development and preserving the planet are the key words in this commitment.