Our continued partnership with WWF France

On 29th March 2017, Prospérité Fermière – Ingredia announced the signing of a 3-year strategic partnership with WWF France, as part of its Corporate Social Responsibility policy called Via Lacta.

  • The jointly drawn-up action plan’s main goal is to establish the continued monitoring and improvement indicators in the Via Lacta programme, in line with the sustainability of dairy farming and the reduction of its environmental impact.
  • Via Lacta eco-responsible milking launched in April 2017 by the farmers participating in the programme is now taking shape with the launch of the first dairy ingredients destined for the food-processing and nutrition industries and the availability of Prospérité brand milk to the wider public.